{"product_id":"werbeuhr-nippon-rent-a-car-hertz-japanische-digitaluhr-aus-einer-kooperationskampagne-revidiert","title":"Advertising clock Nippon Rent-A-Car \/ Hertz - Japanese digital clock from a cooperation campaign - revised","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eCorporate promotional watches are a distinct field of Japanese timepieces that remains largely overlooked in Europe. They were not sold, but given away – to business clients, contract partners, and employees – and therefore exist in small, undocumented production runs. When they do appear, they appear individually.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe case back bears the engravings STAINLESS STEEL BACK and JAPAN. A manufacturer's name is missing, as is typical for contract work of this kind. The dial features the lettering \"No.1\" in a red field, as well as the company logos of ニッポンレンタカー (Nippon Rent-A-Car) and Hertz.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003ePromotional watches as historical documents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe cooperation between Nippon Rent-A-Car and Hertz provided the Japanese car rental company access to its American partner's international network – and the American partner access to the Japanese market. Such alliances in Japan were traditionally accompanied by tangible gifts, and the wristwatch was the medium of choice: durable, visibly worn, and used daily.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis is appealing to collectors because these watches were never featured in a catalog. There is no reference list, no production number, and no original retail price. What exists is the piece itself and the campaign from which it originated.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eDesign\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eAn octagonal plastic case, the front panel of which remains entirely black. There is no legend for functions, no brand name, and no scales. The only visual elements are the small display field and the three color fields surrounding it: the red \"No.1\" field to the left of the time display, and below it, side by side, the red-and-white logo of ニッポンレンタカー and the yellow-and-black Hertz signet.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis reduction is not a cost-saving measure, but intentional. In a promotional watch, the brand is the content; anything else would have been a distraction.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eDating\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eDating is not possible due to the lack of a manufacturer or reference mark. The construction, display technology, and design suggest the 1980s. We provide this as a guideline, not as a verified date.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eCondition and Provenance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe watch originates from Japan, where it was opened, inspected, cleaned, and fitted with a new battery. It is running.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis is a worn original with signs of use. The dial printing with both company logos is complete and vibrant in color. There are several fine, diagonal scratches on the plastic crystal that do not impair readability. The LCD is functional and clear. On the upper left edge of the case, there is a small, light scuff mark in the plastic. The case back shows slight signs of wear, but the engraving remains legible. The original polyurethane strap is intact and supple.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe actual condition is shown unretouched in the product photos.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eTechnical Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrand: no manufacturer mark (Japanese contract production)\u003c\/li\u003e\n\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMovement: Quartz, digital (LCD), battery-powered\u003c\/li\u003e\n\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFunctions: time, seconds\u003c\/li\u003e\n\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCase: plastic, octagonal, with stainless steel back\u003c\/li\u003e\n\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDimensions without crown: 32 × 30 mm\u003c\/li\u003e\n\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHeight: 5.8 mm\u003c\/li\u003e\n\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLug-to-lug: 36.9 mm\u003c\/li\u003e\n\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLug width: 18 mm\u003c\/li\u003e\n\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWeight incl. strap: 17 g\u003c\/li\u003e\n\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDial: black with Nippon Rent-A-Car and Hertz logos\u003c\/li\u003e\n\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eStrap: original polyurethane strap\u003c\/li\u003e\n\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDating: presumably 1980s\u003c\/li\u003e\n\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOrigin: Japan\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eFor whom?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eFor collectors of Japanese promotional and corporate watches. For lovers of the early digital era who prefer a piece with a story behind its origin over just another nameless watch. And for anyone looking for a watch that, with some certainty, no one else in the room possesses.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThe company logos on the dial serve solely for the description of the original piece offered.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eWarranty (used)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis is a used item. The limitation period for claims for defects under statutory warranty is 12 months from delivery.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eNote on water resistance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWater resistance is not guaranteed. To protect the movement, the watch should not come into contact with water or moisture.\u003c\/p\u003e","brand":"Vintage \u0026 JDM (Japan Domestic Market)","offers":[{"title":"Default Title","offer_id":54205115171154,"sku":"A197b","price":89.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3908\/0530\/files\/EF7E62C6-3EF0-422F-ACB9-A8A4F02506B2.jpg?v=1786152709","url":"https:\/\/japanese-microbrands.com\/en\/products\/werbeuhr-nippon-rent-a-car-hertz-japanische-digitaluhr-aus-einer-kooperationskampagne-revidiert","provider":"Japanese Microbrands - Mario Lenke","version":"1.0","type":"link"}