FamilyMart × Citizen "Watch" – JDM - Convenience Wear by Hiromichi Ochiai – Japan Exclusive Model, Unworn in Original Packaging

The watch that was only available in Japan in April 2026 if you were lucky or persistent: Introduced on April 17, 2026, in around 16,400 FamilyMart stores, it was sold out in many places within days. Japanese editors reported having to visit ten stores to find a copy.

The case back bears the inscriptions Water Resist 10 Bar, the movement designation 2035, as well as Plastic Case, Stainless Steel Back, and Assembled in China. The Japanese warranty and instruction manual with document number M-040A are included.

Convenience Wear – when a fashion designer creates for the Konbini

The Japanese convenience store is not just a gas station supply, but an institution in itself: open around the clock, widely distributed across the country, with a range of products from government payments to concert tickets.

In 2021, FamilyMart developed a fashion line from this, bringing in Hiromichi Ochiai – the founder of Facetasm, who shows his collections at Paris Men's Fashion Week and has worked for Nike, Coca-Cola, and Levi's. Under the name Convenience Wear, a range was created that offers the design quality of a designer brand at Konbini prices. The success was so great that the brand is now treated as an independent phenomenon.

In 2026, the first watch in the line was released. Citizen was responsible for the technical side; the movement is the Caliber 2035 from Miyota, the group's manufacturing subsidiary – one of the most widely built quartz movements ever and valued in the industry for its robustness.

For collectors, it is interesting for two reasons. Firstly, it was never exported and is a purely Japan-exclusive model. Secondly, it generated coverage in English-speaking countries that is unusual for a product in this price range – so demand arose precisely where there was no supply.

Design

A black dial with a full Arabic numeral ring from 1 to 12 in strong white, with a fine minute track around the outside with emphasized five-minute markers. Readability was clearly paramount – it is a watch that even a child can read immediately.

The hands are leaf-shaped, in a light beige, and coated with luminous material. The second hand has a green accent at the tip – one of three subtle color accents with which Ochiai has incorporated FamilyMart's corporate colors into the watch.

The other two are only found when putting it on: The tang of the clasp and a selection of the strap holes are in green, white, and blue. It is precisely this subtlety that makes the difference between a designer piece and a promotional item – the origin is inscribed, but not overtly displayed.

The round case is made of dark synthetic resin, the crystal of acrylic resin. The strap is widely adjustable; the watch was expressly designed so that children and adults can wear it.

Dating

The model was announced on March 26, 2026, and went on sale in Japanese FamilyMart stores from April 17, 2026. This particular piece was acquired on April 21, 2026, in a store in Tokyo – four days after the sales launch, and thus from the first delivery. Unfortunately, we too were only able to get one piece.

Condition and Origin

The watch was purchased new from a FamilyMart store in Tokyo.

It is unworn and without any signs of use. Dial, hands, crystal, case, and strap are flawless. The original packaging and the Japanese warranty and instruction manual are included.

Please note: The case is made of synthetic resin, as indicated by the case back engraving, and the crystal is made of acrylic resin. Assembly took place in China with a movement from the Citizen Group; it is not a watch made in Japan.

The actual condition is shown unretouched in the product photos.

Technical Specifications

• Brand: FamilyMart Convenience Wear × Citizen
• Model: "Watch", black
• Design: Hiromichi Ochiai (Facetasm)
• Movement: Quartz, Caliber 2035 (Miyota, Citizen Group)
• Functions: Hour, Minute, Second
• Case: Synthetic resin, stainless steel back
• Diameter without crown: 33.8 mm
• Height: 10.2 mm
• Lug-to-Lug: 40 mm
• Lug width: 16 mm
• Weight including strap: 23 g
• Crystal: Acrylic resin
• Water resistance: 10 bar (manufacturer's specification)
• Dial: black with white Arabic numerals, leaf hands with luminous material
• Strap: black polyurethane strap, widely adjustable, with colored accents
• Accessories: Original packaging, Japanese warranty and instruction manual
• Sales launch Japan: April 17, 2026
• Assembly: China, movement from the Citizen Group
• Source of purchase: FamilyMart, Hachiōji, Tokyo

For whom?

For collectors of Japanese everyday objects not available outside Japan. For those interested in Ochiai's work who are looking for a Facetasm signature at the price of an everyday watch. For wearers who want a light, truly swim-friendly second watch that they won't mind getting damaged. And for anyone who enjoys explaining where it came from.

Company names are used solely for the purpose of describing the original item offered.

Warranty

This is a new, unworn item. The statutory warranty applies, with a limitation period of 24 months from delivery.

Note on water resistance

The manufacturer's specification of 10 bar corresponds to suitability for swimming. The watch is not suitable for scuba diving. The crown must be fully pushed in; water resistance is not a permanent feature and should be checked periodically with regular water contact.